Illustrated and designed a custom pattern for Kelly Conlin and Drew Strong. Used for invitations, scarves, and event decorations. The pattern tells a visual story of the couple’s intertwining lives through symbols and icons. 

Client: We Tie the Knots

As head product designer, I assisted in the conception, art direction, design, and illustration for Martha Stewart Pets Fall/Winter 2016 collection exclusively at PetSmart. Conducted trend and fabric research, created inspiration mood boards, surface design, illustration for graphic tees and character development for toys, apparel specs for design and construction, and created style guides for all product categories including: apparel, toys, bedding, restraints, and feeding.

Client: Martha Stewart Pets & PetSmart
Creative Director: Stefanie Lynen
Designers: Chelsey Culmann, Kimb James-Jammal, Autumn Haac

Paper-cut illustrations and design for Galison’s Free Form stationery suite, including postcards, notebooks, planners, and giveaway tote bag.

Client: Galison
Creative Director: Susanna Ko
Designers: Chelsey Culmann, Valerie Courtney

Art direction, branding, illustration, layout design, and production of the first issue of Golly Magazine—a startup magazine with a new approach to the women's interest genre. Worked closely with the editor and creative director to establish brand guidelines and to create a unique voice through color, layout, typography, and pattern.

Client: Golly Magazine
Editor in Chief: Roxanne Fequiere
Art Director: Alley O'Shea
Designers: Chelsey Culmann, Nikki Pagliaro
9 x 12 in, 118 pp

Featured in:
Refinery 29 
Racked
Vogue 
Miss Moss

Stockists: 
Strand Bookstore
McNally Jackson Books
Urban Outfitters
SWORDS-SMITH
COLLECTIONS Vintage Boutique
Alchemy Hour
Young Blood Boutique
Skylight Books
Rare Device
Velouria
Coast to Coast Vintage
Young & Able

In-Store visual display for the collaboration of West Elm and Casper. Worked closely with the visual display and brand creative teams to conceptualize, design, and execute the visual presence of Casper inside West Elm stores nationwide. Designed overhead signage, vinyls, tags, informational signs, and visual guidelines. 

Client: West Elm + Casper
Creative Director: Sebatian Brauer
Creative Manager: Alba Hollister Ruiz
Designers: Chelsey Culmann, Robyn Meier Bouchard

Custom lettering, illustration, product and packaging design for Galison’s holiday assortment including a porcelain tray and playing card set. 

Client: Galison
Creative Director: Susanna Ko
 

Design and illustrations for book-themed tote bags for a major book retailer. 

Client: TBA

Helped conceptualize, design, and execute a promotional campaign for West Elm Local, celebrating their commitment to introducing customers to local makers and artisans.

Worked closely with the marketing team and cross-channel design departments to design in-store visual displays, vinyls, and informational signage.

Created a giant heart pin drop that was sent to local makers and artisans around the country as part of the #locallove campaign on instragram; highlighting local communities and collaborations, and generating buzz around the West Elm shop local campaign.

Client: West Elm
Creative Manager: Alba Hollister Ruiz
 

Designed speciality signage, window vinyls, gift cards, shoppers, and sourced gift toppers, ribbon, and tissue paper for West Elm's 2016 holiday campaign.

Client: West Elm
Creative Manager: Alba Hollister Ruiz

Custom lettered logo design for photographer, Ashley A. Judd.

Client: Ashely A. Judd

Branding program for Colin Davis Jones Studios, which specializes in high end costume construction and tailoring for theatre, film, and private clients.

Client: Colin Davis Jones Studios
Designers: Chelsey Culmann, Nikki Pagliaro

Poster design announcing guest speaker, Jerry E. Smith, as part of Conspiracy Con's lecture series on weather warfare.

The further away the viewer stands, the easier it becomes to decode the hidden message, "The invisible and the non-existent look very much alike."

Fashion Institute of Technology
Instructor: Sondra Graff
24 x 36 in

Concept, product, and packaging design for Frank Lloyd Wright’s 150th Anniversary. Designed custom limited edition products in collaboration with the Frank Lloyd Wright Foundation. Products were designed to celebrate the 150th Anniversary and to accompany the MoMA exhibition, Frank Lloyd Wright at 150: Unpacking the Archive. 

Client: Frank Lloyd Wright Foundation
Creative Director: Susanna Ko
Designers: Chelsey Culmann, Amy Gorrek

Product design and illustration for the Martha Stewart Home Office back to school kit including an agenda book, notepads, sticky notes, book labels, and washi tape.

Client: Martha Stewart
Creative Director: Megan Lee

Senior thesis project for Fashion Institute of Technology's BFA Graphic Design program.

Designed and created a proposal to use public art within urban spaces as a platform to reevaluate humans' relationship with nature.

This project consists of an in-depth analysis of how humans have mentally separated from nature, and the way urban art may function as a powerful tool to change this condition. Proposing public art exhibitions around the world, Reroot aims to challenge humans' perception of nature through urban art — building global support to re-identify with the natural world.

Fashion Institute of Technology
Instructor: Frederun Scholz
Posters - 11 x 17 in
Book - 8 x 12 in, 118 pp
Proposals - 5 x 7.25 in, 38 pp

Designed business cards and shoppers as part of West Elm's core rebrand. 

Client: West Elm
Creative Manager: Alba Hollister Ruiz
 

Brand development, design, and art direction for knitwear designer, Amanda Henderson. Design, photography, and styling for business cards, lookbook, website, and the 2014 Fashion Week presentation.

Client: Amanda Henderson

Featured in: 
Elle
Goodlifer 
Eco Fashion Talk

Two poster design concepts for Abingdon Theatre's production, "How I Fell in Love" capturing two completely different approaches to representing the sense of whimsy and comedic relief of the play. 

Client: Abingdon Theatre
11 x 17 in

An ongoing personal project exploring different ways to design with the 'C' letterform because I loathe it. Unfortunately, my first and last name start with C, so this is a project of acceptance and a search for a new perspective.

Concept, design, illustration, and art direction for an assortment of West Elm marketing mailers, promotions, and new store opening campaigns. 

Worked closely with the marketing teams to create mailers, invitations, cover wraps, and helped research and art direct local artists to create tote bags, signage, vinyls, and in-store displays for new store openings.

Client: West Elm
Creative Manager: Alba Hollister Ruiz

Coming soon! 

Poco Mag—a new experimental art magazine and personal project.

Designed and produced invitations, RSVP and table cards for Brian & Blair's Chicago wedding.

Client: Blair Neal-Fabian